Napa Valley, California
September 29, 2026
Estate Yountville, Napa Valley, CA
Join your peers for a day of deep work, honest peer conversation, and hands-on product time—set among the vineyards of California's most celebrated wine regions.
One day, designed for output.
The ACX Retreat brings together a select group of Ada's top customers for a full day of structured workshops, peer sessions, and hands-on product work. The agenda focuses on three areas: the quality of every resolution, the business impact your agent drives and the loop that keeps it improving. Every session is designed to end with something actionable in your hands.
You'll compare notes with peers running deployments like yours, work directly with Ada's product experts, and get a clear picture of where your ACX Practice stands and what it takes to push it further.
Who should attend? The day is built for AI managers and the technical folks who work in the Ada platform every day. If a business stakeholder owns your agent's performance, it's worth sending them alongside someone technical: they'll each walk away with complementary perspectives.
The day at a glance.
- 9:00am - 9:40am
Welcome & product updates
Start the day grounded. Ada's product leadership share what's shipping, what's coming, and what it means for your practice. Attendees also receive their 90-day planning guide to capture ideas and actions throughout the day.
- 9:40am - 10:00am Customer spotlight
Own the Experience, Then Multiply It
Dennis Evans, Sr. Director of AI Products & Platform, NinjaTrader
NinjaTrader sustains 70% automated resolution across 800,000+ conversations a year, and Dennis will demo the systems behind it, from a Claude-powered audit-and-QA loop to the Ada MCP server workflow he used to build ~20 complex Playbooks in three days. - 10:00am - 11:00am Workshop 1
Own the quality
What separates a conversation that resolves from one that doesn't? Start together, then split by maturity to go deeper on the features that move the needle: Playbooks, End User API, Simulations.
- 11:20am - 12:20pm Workshop 2
Own the business outcome
Containment is the floor, not the ceiling. This session covers what your agent can do when the stakes are higher — protecting revenue, intervening at the right moment, acting mid-conversation.
Feature focus: Actions, Save/retention Playbooks
- 12:20pm - 1:20pm
"Birds of a feather" lunch
A working lunch with peer conversation organized by vertical or focus area.
- 1:20pm - 2:20pm Workshop 3
Own the improvement loop
You can't improve what you can't see. Find the gaps worth fixing and build a practice around closing them.
Feature focus: MCP, Simulations, Ada Analytics
- 2:35pm - 3:05pm
Gallery walk
Your build cohort is your choice. Walk the room, see what's most relevant in moving the needle, and pick a station for the “Build” session that’s up next.
- 3:05pm - 4:00pm
Build
Hands on keyboard and in your selected cohorts.
- 4:00pm - 4:30pm
Closing
A quick wrap on the day's big themes, what's next for your agent and how to keep the conversation going after you leave.
- 4:30pm - 6:00pm Activity
Choose your adventure
Experience one
Winemaker-led tasting
With a portfolio of 40 wines from Napa, Sonoma, Oregon, France, Italy, and Spain, local winemaker Massimo Monticelli will guide a tasting of speciality wines from his collection.
Experience twoCharcuterie styling class
Wind down the day by creating your own charcuterie board with artisanal cheeses and locally sourced accompaniments.
- 6:30pm
Dinner
The venue
Estate Yountville
6481 Washington Street, Yountville, CA 94599
Tucked into the heart of Yountville — Napa Valley's culinary epicenter — Estate Yountville is a 22-acre resort set among manicured gardens and vine-draped grounds. Guest cottages and suites are spread across a quiet, village-like property, each designed to feel more like a private retreat than a hotel room. The resort's restaurant and bar lean into wine country without overdoing it; seasonal ingredients, local pours, and a pace that matches the surroundings.
Estate Yountville isn't a conference hotel. It's a place that makes good thinking feel easy, and earns the trip.
Ready to join us in Napa?
Registration is $599 USD and covers the full day of programming, plus the welcome and closing receptions. Attending also counts toward your ACX Leader recognition.
Registration has closed.